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Church Affinity Services, Inc. (CASI)
Background
CASI is a company dedicated to finding ways to capture financial
resources for churches by creating and building alliances with
for-profit entities. CASI is committed to making technology a
tool for economic empowerment of churches and charities.
CASI’s business objective is to become a leading provider
of Affinity services to the church and charity community. As
part of this objective, CASI will seek strategic relationships
with ecumenical coalitions, leverage existing relationships and
build new ones.
Key elements of our strategy include: (a) Tracking purchases
made by individuals and directing a portion to their designated
institutions; (b) increasing participation in our Affinity Programs;
(c) broadening CASI’s services (d) fostering CASI’s
brand (e) enhancing CASI’s web-site features and functionality
and (f) utilizing third-party networks.
Webster defines “affinity” as: likeness based on
relationship or causal connection. CASI’s affinity programs
are designed to leverage the purchasing power of individuals
based on their relationship and connection with their church.
Card Program
CASI leverages the buying power of individuals to raise money
for their church or charity. Whenever members use a CASI registered
MasterCard or Visa card at participating stores, their church
or charity will receive a donation. Members can receive a registered
CASI MasterCard or VISA by completing an application over the
phone, in person or on-line. In some cases, members can receive
a registered CASI MasterCard without a credit check, income check
or annual fee.
CASI’s card program helps drive traffic to participating
merchants while reducing advertising costs. There is no cost
to the merchant to sign-up and participate. The merchant determines
what percentage to donate and may change that percentage rate
at any time. Currently, more than 150 companies and 7,500 restaurants
nationwide have signed-up to be affinity partners.
It is the
policy of Church Affinity Services, Inc. to provide equal employment
opportunity in all employment practices. Including but not limited
to recruitment, advertising, hiring, layoff, rate of pay, training,
termination, upgrading, demotion, transfer, fringe benefits, and
use of facilities; without discrimination because of race, color,
sex, age, religion, national origin, handicap status, Vietnam
era or disabled veterans status, or any other basis prohibited
by law.
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